Digital Camera Fiend - A Camera Review

Digital Photo Review, the web’s authoritative source for information on digital cameras, was just acquired by Amazon.com, according to officials from both companies.

DPReview.com was founded in 1998 as a hobby site and has morphed into a comprehensive camera review site that attracts seven million visitors a month.

The site has tremendous search engine clout: type in any digital camera model into Google and odds are a dpreview.com page will be among the first search results.
The visitor growth, while phenomenal, has posed challenges.
“One of the difficulties of operating dpreview independently has been the balance between producing content and delivering new site features,” said Phil Askey, founder of dpreview.com. “Now, with the support of Amazon, I’ll be able to devote more of my time to expanding and improving our features–such as product reviews and discussion forums, while still delivering the high-quality content that our readers have come to expect.”

Amazon, no doubt, is hoping dpreview will drive traffic to its site where it sells everything from digital cameras and lenses to photo printers and paper.

Said Amazon CEO and Founder Jeff Bezos: “DPreview.com is by far the most authoritative source anywhere for straight talk about new digital cameras. We at Amazon.com have been their fans for a long time…”

This sounds like a win for both entities. I’m excited to see how dpreview.com will be able to expand its site features and product reviews with resources from Amazon. I just hope they remain editorially objective and don’t become the pawns of a large corporate entity. Time will tell.